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Samsung

Samsungtechsprout_talisma2019-11-11T07:59:54+05:30

Challenges

  • To Build a Digital First Sales Platform for all Samsung products
  • E Promoter program (eStore on Samsung.co.in) is a global strategy and Samsung India is the first subsidiary to implement and launch this program
  • The objective of the program is to enable customers to connect with Samsung through a digital CHAT channel to enhance customer purchase journey and improve sales conversion in the online space

Solutions

  • Current channel comprises of live chat. Future plans include video chat (virtual showroom), Screen Sharing & Co-browse, Email, Social etc.
  • Integration with Samsung own eStore and then taking it to other Top Market Players like Flipkart and Amazon (SIS chat option)

Results

  • Within 4 months, Samsung achieved the “Highest Sales through a Single Channel” award from the chat platform across ALL Samsung Sales Channels.
  • Within 6 months, Samsung achieved a chat to sales conversion of 12% against an industry average of 0.02%
  • Within 8 months, Samsung eStore project was recognised as the best executed Digital project in Asia and a prototype to replicate the same in other countries is on the way.

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    Talisma Corporation Private Limited
    Registered Office: Ground Floor, "Phoenix" - Magnificia,
    Vijinapura, Mahadevapura Ward,
    Old Madras Road, Dooravaninagar,
    Bangalore - 560 016, Karnataka, India.
    Phone : +91 (80) 69261222
    Web : www.talisma.com
    CIN No.: U72200KA2000PTC026639

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