Challenges
- Tata Motors was planning to launch new generation of automobiles aimed at the digitally savvy customer
- They needed a digital platform to engage and nurture these prospects
- No visibility of leads till they convert to a dealer visit
Solutions
- Talisma Launch Box implemented car launches for Tata Hexa, Tigor and Nexon in the same Cloud platform
- Built end to end processes to manage digital engagements and analytics across the lead nurturing lifecycle
- Integrated Feedback Management
- Personalised customer engagement based on customer demographics and product interests
Results
- Highest VoC ratings of 85% positive across all channels
- Text Analytics helped analyse engagements to generate feedback on product and marketing campaigns
- Improved Customer Engagement in digital channels