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Tata Motors

Tata Motorstechsprout_talisma2019-11-11T08:03:16+05:30

Challenges

  • Tata Motors was planning to launch new generation of automobiles aimed at the digitally savvy customer
  • They needed a digital platform to engage and nurture these prospects
  • No visibility of leads till they convert to a dealer visit

Solutions

  • Talisma Launch Box implemented car launches for Tata Hexa, Tigor and Nexon in the same Cloud platform
  • Built end to end processes to manage digital engagements and analytics across the lead nurturing lifecycle
  • Integrated Feedback Management
  • Personalised customer engagement based on customer demographics and product interests

Results

  • Highest VoC ratings of 85% positive across all channels
  • Text Analytics helped analyse engagements to generate feedback on product and marketing campaigns
  • Improved Customer Engagement in digital channels

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    Talisma Corporation Private Limited
    Registered Office: Ground Floor, "Phoenix" - Magnificia,
    Vijinapura, Mahadevapura Ward,
    Old Madras Road, Dooravaninagar,
    Bangalore - 560 016, Karnataka, India.
    Phone : +91 (80) 69261222
    Web : www.talisma.com
    CIN No.: U72200KA2000PTC026639

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