In the era of mobile devices and smartphones, marketers need to harness and utilise the power of mobile to drive customer engagements. Studies have shown that CRM systems have a crucial role to play in increasing sales. Sales teams across organisations generally use CRM to understand the buyer persona and target sales activities to be more personalised and effective. For CRM to exhibit its maximum efficiency, it should be accessible and deployable via mobile devices. This is where mobile CRM comes in.
What is Mobile CRM?
Mobile CRM, or Mobile Customer Relationship Management, can be defined as a CRM platform that has been specifically designed for mobile devices and tablets, allowing users to get a holistic CRM experience on their mobile phones. Considering the various types of CRM tools available in the market, mobile customer relationship management tools are the most popular and efficacious. Unlike the traditional CRM tool which is fixed within the four walls of your office, mobile CRM tools are fluid and flexible. Flexibility is an important and essential requirement for most professionals today due to the diverse working conditions, including remote working, work from home, and more. With the help of mobile CRM, employees can have access to important data irrespective of their location.
Benefits of Mobile CRM Systems
In a mobile world, companies need to centralise their marketing and sales activities around mobile devices. A mobile CRM system has multiple benefits for business owners, employees, and customers. Some of these include:
Sales
One of the primary reasons why mobile CRM is amongst the best CRM software is due to the incredible impact it can have on your sales figures. The number of customers you close is closely related to the rapidity with which sales personnel have access to important information related to the customers. With a mobile CRM application, your sales team can access the required data even when they are out on the field. They can also access insights related to previous meetings, customer’s past purchase history, and other data right on their smartphones. This convenience allows salespeople to focus on converting the sales instead of wasting time searching for information and notes.
Customer Service
It pays to keep the customer happy and satisfied! The customer service you provide is one of the most important factors that customers consider. Consumers are willing to spend 17% more on a company that has outstanding customer service. When it comes to a positive customer service experience, consumers appreciate a low query resolution time. With the help of mobile CRM systems, your customer service personnel can respond to escalation cases in a prompt manner, even when they are not within the office. A mobile customer relationship management tool is also helpful in improving the quality of customer service that your team is providing. This is possible as these software applications are warehouses of customer data and insights. Using these insights, customer service agents can personalise their interactions with individual customers, thereby nurturing long-term customer relationships.
Coordination
CRM tools, especially mobile ones, allow a great degree of interdepartmental coordination and collaboration. Every employee in your organisation can access all files and databases as and when required. For example, your marketing team, after running campaigns, can upload the generated leads into a centralised database. Mobile CRM will send a notification to your sales team who can then access this database and start nurturing and converting these leads into buying customers. Mutual coordination ensures that there is minimal wastage of time and resources, enabling your employees to work more efficiently and in a results-oriented manner.
Productivity
Mobile CRM is an amalgamation of customer relationship management and smartphones. It utilises the beneficial features of smartphones and CRM tools to create a unified platform that is results-oriented. Smartphones come with helpful features like calendars, reminders, and more. With CRM, these tools can be used to streamline business operations. It can also help in saving time, allowing employees to focus on core functions. As a result, the productivity of your employees will improve.
Time-Saving
One of the primary reasons why mobile customer relationship management is amongst the best CRM software is due to the amount of time it saves. Mobile CRM platforms come with features that allow employees to directly load and access data from one centralised place. In addition, the combination of mobile and customer relationship management also allows users to automatically update information, schedule meetings, send emails, etc, at the click of a button. This plethora of advanced features enables employees to focus on core activities while mobile customer relationship management handles everything else.
To get started with mobile CRM, you need to first select the platform. While there are multiple mobile CRM systems available in the market, you need to select one that is within your budget and meets your needs. Talisma’s mobile CRM comes with multiple features like geotagging, analytics, scheduling, data portability, routing, calendar integration, and more. Once you select the tool of your choice, integrate the software into the necessary devices, and train the respective personnel on how to use the same.
We can help you improve agent efficiency with Talisma mobile CRM. Our CRM product can assist you in creating more targeted strategies, facilitate a better flow of information, manage customer data, accelerate sales cycles, and much more. Get in touch with us for more information about our mobile customer relationship software platform.
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