Email marketing has become one of the most popular marketing strategies amongst marketers. Email campaigns can reach a large number of customers at low costs. While many people might connect email marketing with junk mails, a well-executed email marketing campaign will add value to customers and boost your conversion rates. Studies show that 99% of customers open their emails every day. This is a huge opportunity for marketers. By designing engaging and customized email campaigns, marketers can reach a huge audience. While email marketing is important, it is equally essential to track and manage your email activities. This is where email management comes into the picture.
What is an email management software?
An email management software refers to a type of software that can help in managing and tracking huge volumes of inbound emails. This is especially important during email marketing campaigns due to large responses. As per studies, there are 3.9 billion active email users worldwide. Even if you consider 0.1% of this figure as your target audience, that is a whopping 3.9 million people! Implementing email marketing for so many people in a manual way is impossible! This is the reason why email management is important. With the help of an email automation platform, companies can scale up their email activities as per requirements. There are several email management platforms in the market. Some of the top tools include Microsoft Outlook, Talisma DCEP, Gmelius, and Zoho Mail. Read on to know 6 reasons why you should invest in email management
Reach More Customers
One of the biggest advantages of email management software is that it can help you reach a huge customer base. Almost everyone has an active email account. Email management allows marketers to reach a larger number of these customers. Also, with email automation, marketers can market to many leads simultaneously. This eases the complete email marketing process, saving time for other core functions. Email management solutions are also very helpful in building existing customer loyalty. With these automation tools, marketers can get data about the customer’s lifecycle stage and needs. Based on this information, relevant and personalized email campaigns can be created. This, in turn, ensures customer delight, building loyalty towards the brand.
Cost-Optimization
The easiest way to drive up profits is to lower costs. Email automation can help you lower and optimize costs. These tools are equipped with capabilities that can help you market to several customers. The difference between email and other activities like Google ads is that email is exponentially more cost-efficient. Email marketing allows marketers to send different types of content to customers. Additionally, email automation tools are quite cost-effective, considering the wide range of features. Installing such software will involve minimal costs and high returns. Hence, even small companies can integrate email management software in their business. By adopting these tools, marketers can optimize the customer journey via email to generate superior results.
Customization
Customers today are savvy and have high demands. Organizational success is dependent upon understanding the customer in a comprehensive manner. This is easier said than done! Every customer is unique. Moreover, customers want brands to understand them and provide them with unique offerings. Email management solutions come with extensive automation capabilities. Using these, marketers can create individual personas for every homogeneous customer group. Based on these buyer personas, personalized content and campaigns can be designed. Email automation tools can help in this process. Post this, such content can be sent to the right people at the right time with the help of email management, without any form of manual interference.
Intelligent Routing
A major proportion of inbound emails include customer queries, complaints, and feedback. Most companies have a customer service department with separate teams to handle all types of customer issues. The smooth functioning of regular operations requires that the right emails reach the right people. This can be achieved with the help of email management solutions. Email automation tools come with intelligent routing capabilities. Intelligent routing is a feature that ensures all emails are delivered to the correct agents. With this feature, marketers can ensure that there is minimal wastage of time. Also, agents can resolve customer queries within short turnaround time.
Multilingual Options
Any successful brand would be catering to customers from varied regions. Customers from different countries or even different states and towns have separate cultures, traditions, and languages. Additionally, if you have customers from smaller towns, these customers might be unable to engage with campaigns in a particular language. While designing campaigns, you must ensure that they are in the language of your users. Email management solutions come with multilingual options that can help you communicate with your customers in their language. Email campaigns in vernacular languages can drive up your conversions and engagements. Automatic language encoding capabilities ensure that marketers can be worry-free about spellings etc.
Analytics
As a company executing email marketing, it is important to know whether these activities are working or not. All email campaigns need to be monitored and assessed periodically. If something isn’t performing as per requirements, necessary changes must be made. An email management software comes with advanced analytics. These analytical features can track and assess anything from the number of emails sent and received to the satisfaction levels of the customers.
Marketers must track these metrics regularly and make changes to email campaigns. As a result of the analytics feature of email management solutions, marketers can optimize their campaigns to generate superior results.Brands carrying out email marketing activities have a great need for email management. With a holistic email solution, companies can streamline high email volumes and provide improved service. These tools can help marketers target and attract several customers at minimal costs. Additionally, extensive customization features also ensure that customers are happier with personalized emails instead of junk mail.
Talisma’s DCEP includes amongst the best email management software in the industry. With a wide range of features, this email solution can help enhance response rates and provide an exceptional customer experience across all interactions.
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